Price vs. Cost

As an estimator for Chism Brothers Painting, I run into a lot of questions about our pricing. My average closing percentage is between 35 and 40%. That means that close to 60% of the jobs I look at go to another paint company in town. The number one reason I do not close the other 60% is because I am told my price is to high. I wish my pricing could suit the needs of everyone. I am always looking for ways to bring the pricing down, because I know the people who don't select my company would have had a good experience with us.

I recently heard a great explanation about the difference between price and cost. I had never really heard the differences articulated like this before. It triggered my thinking on the subject which prompted me to write this entry. There is a difference between price and cost. In short, before you decide to go with any service company, you must determine what is most important: price or the cost. In other words, do you want the "best price" or a job where the cost is well worth it (brings value). I had two clients this year tell me they purchased their new cars from Costco instead of a local car dealership. The main reason was because of the cost, not the price. Costco sells services and products at a good price but with good value. They have a great satisfaction guarantee. If you are not happy, bring it back! They also saved money and time by selecting Costco for their vehicles. 

At Chism Brothers Painting, our goal is NOT to charge a high price to paint your home. Rather, our goal is to provide good value. We want to paint your home the right way using the best products, preparation and produce a quality finish that will last. I have been called to look over a paint job where a homeowner hired the lowest bidder and in a short time, they were having to redo the job, costing them more money. If you are not satisfied with anything about our work, we will definitely be around to make it right. That is our guarantee.