Out of Business Already!

Saturday, June 24, 2006
You may have heard advertisements for a product called, "Liquid Stucco" on the radio recently. There was a similiar company in town called, "Red Diamond Coatings" selling a similiar ceramic coating. Unfortunately, Red Diamond did not last very long. They went out of business within the last several weeks. Red Diamond Coatings came to San Diego around 3 years ago to sell the "state of the art" paint coating with a 50 Year Guarantee! It followed the popular Liquid Stucco and Siding that was being advertised in parts of the U.S. I was concerned and told the company that I did not think it was ethical to offer such warranties. I asked them what would happen if the paint failed in 10 years and they were not in business. My concern was validated when I heard the news that RDC had closed their doors for good. The product was originally developed by a company in Canada and is still sold by a different name at a local San Diego store called Colorama. These new ceramic coatings are excellent, but BEWARE of whom you hire to apply the material. A number of the companies around the United States will do a few things that are unprofessional. 1) They will hire subcontractors to apply the paint. 2) They will sell you on the product saying it will last 25 years, 50 years, or for life! 3) In order to sell the amazing warranties, "Never Paint Again," they charge a very high price, and it is NOT worth it. I have written several blogs on this issue, because I believe many San Diegans are being taken advantage of when hiring these high-pressured sales companies. Beware of dishonest companies selling good products with invalid guaranties.