What Are the Benefits of Having a Fun, Bright Interior Paint Color?

 What Are the Benefits of Having a Fun, Bright Interior Paint Color?

One of the most popular paint colors today is off-white. In fact, we wrote a blog about it (you can take a look here if you missed it). There’s nothing particularly wrong with this; off-white, and its huge, extended family of warmer and cooler cousins, is a versatile and attractive color.

Occasionally, however, it’s fun to step out a little and walk on the wilder, bolder side of paint.

In addition to simply offering visual variety and something to chat about with dinner guests, more assertive paint colors can be chosen to have a valuable, strategic impact.

The World of Color Psychology - What Does Your Paint Do for You?

Color psychology tells us that colors are rarely neutral, at least in the way they impact us. They actually have a profound effect.

Let’s take a closer look.


Did you know that bright red walls have actually been shown to increase heart rates? That’s a measurable impact if there ever was one. Because of this, a bold red is often better limited to an accent color rather than being the primary color.


Blue promotes calm, focus, and idea generation. If it’s too dominant, however, it can turn a corner and begin to feel cool and a little depressing. The room above is an example of a well-chosen blue: these particular shades are brighter, invigorating, and there is a nice variety. Our Marty painted this room recently and did a terrific job!


This is an energetic color, but not quite as powerful as red. Yellow livens things up a bit, and promotes a positive brand of energy and motivation.


Along with other natural colors, green provides a sense of well-being. Warm, earthy colors in general are relaxing and a nice, versatile choice.

We know that for every color above there are a thousand (and sometimes even more!) varieties and variations, each in unique shades and different levels of saturation. As a general rule, however, the psychological impact of these colors rings true. This can be another fun component of the color selection process, especially as you organize spaces by task and purpose: more subdued, focused colors are perfect for offices and study spaces, while bright and energetic options fit the bill for creative play areas.

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